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With the recent news that a Virginia woman bought a $3.99 vase at a thrift store and sold it for more than $100,000, the question arises: How can I do that?  

The chances of finding that big score are pretty rare, said one professional thrifter, but it is fun trying.

Thrifting is not new, but it has changed in recent years. While people may have before been shy to admit they bought something at a thrift store, it has now become a trendy thing to do. 

USA TODAY spoke to two professional thrifters for some tips on how to get started thrifting for yourself, if you’re interested in becoming a reseller or simply searching for that rare find that you can sell for a lot of money. 

How has thrifting changed? 

Dina Younis started thrifting at age 13 in Jordan, where her family had moved from Akron, Ohio. Thrifting wasn’t big in Jordan or with her family, but Younis realized quickly how much great stuff she could get for a small amount of money. When she moved back to Akron at age 14, she continued her passion for thrifting.  

Younis, now 39, started writing a blog about thrifting as a hobby in 2008. But this was before the term “influencer” was even a thing. 

Good finds:A rare Italian vase bought at Goodwill for $3.99 was just sold for over $100,000

During the pandemic in September 2020, Younis decided to quit her full-time job as a communications specialist for a philanthropic organization to focus on her thrifting business. She resells items online and mostly focuses on educating others about thrifting through her partnerships with a variety of thrift stores. 

“I can actually make a living off of doing something that I really enjoy and I think is going to make a difference,” said Younis, who was pregnant with her second child at the time and home with a toddler.  

Now Younis is a thrift influencer who has nearly 60,000 followers on Instagram and 6,000 on TikTok, and 1,600 on Facebook using the handle @DinasDays 

When Younis started blogging, “thrifting was still very much taboo and so I was one of the first blogs really to come out and talk about it.” 

But in more recent years, thrifting has become more mainstream and widely accepted, said Younis. National companies like ThredUp have opened dedicated to selling second-hand clothes online and the number of resellers on eBay and Poshmark and other sites has also grown. 

Goodwill and other thrift stores also have their own online sales websites.

“In the last 18 months, it completely took a turn and it is just more popular and more accepted than ever,” said Younis. 

Thrifting is popular among younger people

Part of that shift comes from younger shoppers, who are often more socially conscious and want to thrift to set their style, said Rajni Rao, a 32-year old professional thrifter who hosts pop-up vintage shops in the Washington, D.C. area. 

Young people care a lot about the environment, so they like the aspect of re-using clothes and keeping them out of the landfills, Rao said. 

But thrifting also allows them to find their unique style in a cheap way. 

“There’s nothing like second-hand fashion to have something that nobody else has,” she said. 

Thrifting spans generations, though, said Younis, who said the bulk of her followers are over 30 who love a good deal. 

She puts thrifters into three categories: those who are thrifting for environmental, financial and creative reasons with some cross-over. 

There’s very few reasons to buy something new, said Younis. Anything from clothing to home décor can be found second-hand, either at thrift stores or Facebook marketplace or liquidation stores, among other places, she said. 

Rao uses her Instagram account, which has 6,000  followers, to educate people on thrifting and her TikTok account, with 9,500 followers, to hype second-hand events in the D.C. area as well as her pop-up locations. Her pop-up business and social media handles are called @jungli_vintage 

Rao didn’t start thrifting until she was in high school and went to visit her brother in college. He knew she was into fashion. He gave her $20 and told her there was a place she could go buy second-hand clothes by the pound. 

She was hooked. 

“It was such a great way to explore my personal style on the cheap,” said Rao, who estimates that 90% of her own wardrobe is second-hand. 

She's looking for anything vintage, which is categorized as anything more than 20 years old, though she also likes to find anything from earlier decades, too. 

Rao hosts pop-up shops about twice a month around D.C. that can attract a few hundred people. She and her husband also organize a large boutique vintage event called That’s So Vintage with other resellers, which has sold out with more than 2,000 tickets and an hour-long line for walk-ups. 

Her pop-up shops, which she started during the pandemic, can sometimes be just for a few hours and sometimes she sells out of 150 to 200 pieces she brings. Other times, her sales aren’t as good and she goes home with several racks of clothes for the next pop-up. 

Younis said her niche is a little different since she partners with thrift stores instead of focusing on reselling ‒ and she has turned down deals to partner with fast-fashion brands because they don’t align with her philosophy of socially conscious thrifting. She is still working on more partnerships and says she makes about half of what she used to in her full-time job, but knew it would take some time. She also co-hosts a podcast about thrifting called “Thanks, It’s Thrifted.” 

How to save money at thrift store? 

Find out about the specials at the store, said Younis. Some stores have a certain colored tag that is marked half off or other specials. Ask staffers what days the discounts change and what days new donations are stocked.  

At many stores, racks are probably restocked every day, she said. Check thrift stores’ social media accounts to find out about their special discounts, too, she said. 

If you’re looking for good deals for yourself or to resell, you might need to go to the thrift store several times a week, said Rao. 

Rao also suggests going to “paths less traveled,” so she often drives three hours away from D.C. to go to thrift stores where there’s more availability and fewer people shopping the same stores. 

You can also shop at garage sales and estate sales for good finds, both Rao and Younis said. 

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Are thrifters, resellers taking away from people in need?

“I think that's such a huge myth,” said Younis, who has toured the back rooms of Goodwill stores and seen the amount of donations that come in. 

Younis also often shops at Goodwill “bin” sales, which is where you can buy clothes and other items by the pound before the items will be sold to be sent overseas or sent to a landfill. 

"There's just no possible way for us in the United States for that statement to be accurate because they can't possibly sell all of the donations that they're getting in,” she said. Often, the thrift store’s business model is also philanthropic or community-based in nature, so sales also help other programs, she said. 

Why should I buy from a reseller instead of thrifting myself? 

There’s nothing wrong with thrifting for yourself, said Rao. Buying from a reseller is paying for their time to search for and curate special items, she said.  

Buying from a vintage reseller might be for a specialty piece “that you feel after having tried to thrift something yourself, you haven’t been able to find it, so you turn to the vintage shop to do it for you.” 

Or some people like thrifted clothes or vintage clothes, but don’t want to go hunting at thrift stores themelves, said Rao, who declined to say how much she makes in her thrifting business, but said it is lucrative enough that she continues to do it. Her full-time job is as a math tutor.

How do you find valuable items at a thrift store? 

Sometimes it’s just pure luck, the professional thrifters said. 

Being knowledgeable about certain brands or fabrics or materials can also help you spot a rare find or something that could be valuable, said Rao. 

Rao said her best find was probably a full-length mohair coat she bought in perfect condition at a Florida thrift store for $20 that she sold for $150. 

Younis also said the more you develop your eye for specific things, the better the chance you may find something valuable. 

She also uses Google Images to take a photo of things to search for online value while she is shopping. You can also do searches on Ebay and other websites, she said. 

Finding that item like the $3.99 vase that garnered $107,000 is a once-in-a-lifetime find, said Younis.

"There are definitely many valuable treasures waiting to be discovered but finding a 100K vase at a thrift store for $3.99 is like winning the thrift lottery," said Younis.

Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at [email protected] or follow her on X, Facebook or Instagram @blinfisher.