LoTradeCoin Wealth Hub

E! may get a commission if you purchase something through our links. Learn more.

Get ready to snag some beauty steals because the Ulta 21 Days of Beauty sale is in full swing and today’s deals are seriously jaw-dropping.

I'm talking 50% off on some of your favorite products, from Kylie Jenner’s ultra-glossy lip gloss to Ariana Grande’s must-have eyeshadow. Whether you're after that glossy pout or a sun-kissed glow, today’s sale has got you covered.

Scoop up Tan-Luxe Drops for a flawless tan, Too Faced Plumping Lip Liner for perfectly defined lips, and Kiehl’s moisturizer to keep your skin hydrated and glowing.

With discounts as low as $8.50, you’ll want to act fast before these products sell out. 

Today's Ulta 21 Days of Beauty Deals

Give your lips a gorgeous, high-shine finish with this gloss that adds a touch of glamour without the stickiness.

Shades: 15

Shoppers Say: "Get it. I love love love this gloss. It's not sticky and it's pigmented just enough to give your lips the color you choose."

Blend a few drops into your moisturizer for a customized, radiant glow that makes your face look naturally sun-kissed.

Shades: Light/Medium and Medium/Dark

Shoppers Say: "Just follow the instructions for application and it comes out perfectly! No bad smell, and it actually looks so natural! I'll definitely be buying this from now on. I loved it so much I bought the self tanner for the body as well. That's amazing as well!"

Mix a few drops into your body lotion for a gorgeous, sun-kissed glow that enhances your skin’s natural radiance.

Shades: Light/Medium and Medium/Dark

Shoppers Say: "Very natural. I love it! It looks so natural and blends perfectly. I've tried 1 million and this is by far my favorite. No sun damage wanted here!"

Define your lips and amp up the volume with this plumping lip liner that creates the perfect pout effortlessly.

Shades: 9

Shoppers Say: "Can't believe the difference! I have tried many lipliners on these 55 year old lips and this one truly plumps them up!"

Brighten up your skin and smooth out texture with this powerhouse serum that brings radiance to a whole new level.

Shoppers Say: "This serum is perfect! It isn't greasy, nor have any harsh scents or side effects for my sensitive skin. Within a few applications, I noticed a drastic difference in my complexion. My skin has never felt or looked better than it does now. 10/10 RECOMMENDED."

Get that effortlessly bold eye look with this velvety liquid eyeshadow that glides on smooth and stays put all day.

Shoppers Say: "This is love at first sight! The way it seamlessly blends into my skin without creasing or smudging is impressive. The long-lasting effect makes it ideal for night outs. Its smooth application, never looking cakey, is a dream come true."

Give your hair a boost with this thickening system that leaves your scalp feeling fresh and your strands looking fuller.

Shoppers Say: "This ACTUALLY works!!! I've used this for about a year now, after cancer killed my thyroid and caused hair loss. I'm now seeing baby hairs all over my head that are about half the length of my hair that I didn't lose!! It's incredible!!"

Beat the shine and stay hydrated with this lightweight gel-cream that gives your skin a fresh, matte finish.

Shoppers Say: "Love this moisturizer for daily use. This gel moisturizer especially helps reduce the amount of oil that I produce."

Keep your skin feeling cool and refreshed with this cucumber-infused lotion that hydrates without any greasy residue.

Shoppers Say: "A spa-like hydration experience in a bottle! This stuff is amazing! It is like the goldilocks of the hand lotion world. Not too heavy, not too light, but jusssstt right! I absolutely love the pump not only for ease of use, but because of sanitary reasons."

Get that effortless, dewy glow with these liquid highlighter drops that give your skin a natural-looking radiance.

Shades: 4

Shoppers Say: "Once in a while you come across a product that solves 90% or more of your makeup problems. This product in the shade Moonlight has been that for me. It's the most stunning translucent milky dewy sheen that transforms my dry skin when used as a primer."

"I have received so many compliments since I added this to my makeup routine. As an added bonus the squalane makes my skin incredibly soft and smooths out lines under makeup. I bought a backup. Live Tinted, please do not discontinue this."

Tackle pesky breakouts with this clarifying oil that keeps your skin looking clear and balanced without feeling greasy.

Shoppers Say: "This worked wonders for my skin! I have combination skin and had really bad hormonal breakouts along my chin and cheeks. Not anymore. A bit of this and it's gone."

Get smooth, frizz-free hair that lasts with this blow-dry cream that adds shine and softness without weighing you down.

Shoppers Say: "I have been using this product for 10+ years and it's one item that I keep in my daily hair routine. I may try other items but this is one of my mainstay. The only issue is the price increase. I do stock up when it goes on sale especially if it is included in the 21 Days of Beauty, that makes my day. If I skip it, my hair will be frizzy and just kinda blah. Try it. I think you will really be happy."

Keep blemishes at bay while hydrating your skin with this soothing gel-cream, perfect for acne-prone complexions.

Shoppers Say: "My skin is my problem child. Acne, rosacea, large pores, it's always a battle. This is the best gel moisturizer I've ever put on my face. It balances the moisture in my t zone and significantly reduced my acne within 48 hours of use."

What's on sale for Ulta 21 Days of Beauty?

Here’s a sneak peek at the best beauty steals coming up, so you can plan your shopping spree and score some major savings!

Ulta 21 Days of Beauty Products Week 1: August 30 to September 5

August 30

IGK Antisocial Overnight Bond Building Dry Hair Mask (originally $36, now $18)

Peach & Lily Matcha Pudding Antioxidant Cream (originally $43, now 21.50)

MAC Cosmetics M.A.C.ximal Silky Matte Lipstick (originally $25, now 12.50)

L'ange Le Duo 360 Airflow Styler (originally $89, now $44.50)

Kitsch Satin Pillowcase (originally $19-26, now $8-$13)

August 31

Clinique Almost Lipstick in Black Honey (originally $25, now $12.50)

Clarins Total Eye Lift Firming & Smoothing Eye Cream (originally $92, now $46)

Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation (originally $57, now $28.50)

Philosophy Amazing Grace Eau de Toilette (originally $64, now $32)

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 (originally $72, now $36)

Lancôme La Base Pro Oil-Free Longwear Makeup Primer (originally $45, now $22.50)

BaBylissPRO Nano Titanium Digital Straightening Iron (originally $99.99, now $50)

Madison Reed Radiant Hair Color Kit (originally $30, now $15)

Kenra Professional Platinum Dry Texture Spray 6 (originally $25, now $12.50)

StriVectin Super-C Night Vitamin C Cream (originally $69, now $34.50)

September 3

Kiehl’s Since 1851 Creamy Eye Treatment with Avocado (originally $60, now $30)

St. Tropez Self Tan Purity Bronzing Water Face Mist (originally $33, now $16.50)

Bed Head Hair Wax Stick For Strong Hold (originally $27, now $13.50)

LORAC PRO Contour Palette with Contour Brush (originally $45, now $22.50)

Chi 44 Iron Guard Thermal Protection Spray (originally $18.50, now $9.25)

September 4

Murad Rapid Dark Spot Correcting Serum (originally $83, now $41.50)

Moon The Teeth Whitening Device - At Home Whitening Kit with LED Light (originally $89.99, now $45)

Clinique All About Eyes Eye Cream with Vitamin C (originally $42, now $21)

September 5

Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara (originally $29, now $14.50)

Polite Society Polite Pout Glossy Lip Balm (originally $21, now $10.50)

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation (originally $39, now $19.50)

ICONIC LONDON Radiance Booster Dewy Tinted Moisturizer (originally $39, now $19.50)

ICONIC LONDON Underglow Blurring Subtle Glow Primer (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 2: September 6 to September 12

September 6

Peter Thomas Roth FIRMx Exfoliating Peeling Gel (originally $49, now $24.50)

IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (originally $47, now $23.50)

bareMinerals BAREPRO 16-HR Skin-Perfecting Powder Foundation (originally $42, now $21)

COSRX The 6 Peptide Skin Booster Serum (originally $25, now $12.50)

Tarte Shape Tape Stay Spray Setting Spray (originally $32, now $16)

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment (originally $42, now $21)

IT Cosmetics Bye Bye Dark Spots Niacinamide Serum (originally $36, now $18)

September 7

Estée Lauder Double Wear Stay-in-Place Foundation (originally $52, now $26)

OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème (originally $44, now $22)

Yves Saint Laurent Black Opium Le Parfum (originally $115, now $57.50)

Fresh Rose Deep Hydration Facial Toner (originally $48, now $24)

Color Wow Travel Size Dream Coat Supernatural Spray (originally $12, now $6)

Benefit Cosmetics WANDERful World Silky-Soft Powder Blush (originally $32, now $16)

Tarte Tartelette XL Tubing Mascara (originally $27, now $13.50)

Sunday Riley Mini A+ High-Dose Retinoid Serum (originally $43, now $21.50)

September 8

FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick (originally $29, now $14.50)

It’s A 10 Miracle Hair Mask Conditioning Treatment (originally $36, now $18)

Kiehl’s Since 1851 Truly Targeted Acne-Clearing Solution with Salicylic Acid (originally $30, now $15)

First Aid Beauty Ultra Repair Cream (originally $60, now $30)

Urban Decay Cosmetics Original Eyeshadow Primer Potion (originally $28, now $14)

Urban Decay Cosmetics 24/7 Eyeshadow (originally $22, now $11)

Peace Out 2% Salicylic Acid Early Stage Acne Dots (originally $19, now $9.50)

September 9

Erborian CC Cream SPF 25 (originally $46, now $23)

Origins Checks and Balances Frothy Face Wash (originally $29, now $14.50)

KVD Beauty Good Apple Blush Balm Duo (originally $34, now $17)

Klairs Supple Preparation Unscented Toner (originally $22, now $11)

September 10

Redken Deep Clean Dry Shampoo (originally $27, now $13.50)

Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara (originally $26, now $13)

Stila One Step Correct Brightening & Correcting Primer (originally $36, now $18)

Peter Thomas Roth Instant FIRMx Temporary Face Tightener (originally $49, now $24.50)

UNITE Hair 7SECONDS Detangler (originally $38, now $19)

September 11

Kylie Cosmetics High Gloss (originally $18, now $9)

Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner (originally $23, now $12)

TAN-LUXE THE FACE - Illuminating Self-Tan Drops (originally $50, now $25)

Kiehl's Since 1851 Ultra Facial Oil-Free Gel Cream (originally $39, now $19.50)

September 12

beautyblender Original Beautyblender Makeup Sponge (originally $20, now $10)

Lancôme Teint Idôle Ultra Wear All Over Concealer (originally $29, now $14.50)

Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum (originally $56, now $28)

StriVectin Peptight Tightening Neck Serum Roller (originally $79, now $39.50)

Biolage Ultra Hydra Source Deep Treatment Mask (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 3: September 13 to September 19

September 13

Dermalogica PreCleanse Cleansing Oil (originally $49, now $24.50)

Dermalogica Daily Superfoliant Exfoliator (originally $66, now $33)

MAC Studio Radiance Serum Powered Foundation (originally $46, now $23)

PATTERN Styling Cream (originally $28, now $14)

MAC Fix+ Stay Over Alcohol-Free 16HR Setting Spray (originally $38, now $19)

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer (originally $26, now $13)

September 14

IT Cosmetics CC+ Cream Illumination SPF 50+ (originally $47, now $23.50)

NARS Laguna Bronzer Powder (originally $40, now $20)

OUAI Hair Treatment Masque (originally $38, now $19)

Buxom Plump Shot Lip Serum (originally $29, now $14.50)

Anastasia Beverly Hills Ombre Effect Long Wearing Brow Powder Duo (originally $23, now $11.50)

September 15

Lancôme Rénergie H.P.N. 300-Peptide Anti-Aging Cream SPF 25 (originally $97, now $48.50)

Tarte Amazonian Clay 16-Hour Full Coverage Foundation (originally $42, now $21)

FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Setting Powder (originally $36, now $18)

Urban Decay Cosmetics Vice Hydrating Lipstick (originally $21, now $10.50)

LolaVie Glossing Detangler (originally $26, now $13)

September 16

belief Moisturizing Eye Bomb Eye Cream (originally $48, now $24)

September 17

Peter Thomas Roth Potent-C Vitamin C Power Serum (originally $105, now $52.50)

Smashbox Halo Sculpt + Glow Face Palette With Vitamin E (originally $45, now $22.50)

KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner (originally $25, now $12.50)

September 18

Bumble and bumble Heat Shield Thermal Protection Hair Mist (originally $36, now $18)

Kylie Cosmetics Lip Oil (originally $25, now $12.50)

IGK First Class Charcoal Detox Dry Shampoo (originally $32, now $16)

Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner (originally $32, now $16)

Patchology FlashPatch Rejuvenating Eye Gels (originally $15, now $7.50)

Proactiv 3-Step Routine Complete Acne Skin Care Kit (originally $60, now $30)

September 19

Supergoop! Mineral Mattescreen SPF 40 (originally $40, now $20)

MAC Locked Kiss 24HR Lipstick (originally $34, now $17)

Lancôme Monsieur Big Volumizing Mascara (originally $30, now $15)

Clarins Cryo-Flash Instant Lift Effect & Glow Boosting Face Mask (originally $80, now $40)

IT Cosmetics Bye Bye Pores Translucent Loose Setting Powder (originally $32, now $16)

What is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty is a highly anticipated semi-annual event offering daily beauty deals on top brands for 50% off. Each day features new discounts on must-have products, including skincare, makeup, and beauty tools from popular brands like Tarte, IT Cosmetics, and Urban Decay. The event typically spans three weeks, and the deals are available both in-store and online, making it the perfect opportunity to stock up on beauty essentials at a fraction of the price. Keep an eye on the calendar to snag your favorites before they sell out.  

How often is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty event happens twice a year, typically in the spring and fall. This three-week sale offers daily deals with up to 50% off on top beauty brands like Tarte, IT Cosmetics, and Urban Decay. To stay ahead of the game, keep up with E! Insider Shop for curated picks and expert beauty hacks. Don't miss out on this perfect opportunity to stock up on your beauty essentials at unbeatable prices!

What time does Ulta 21 Days of Beauty start every day?

The Ulta Beauty 21 Days of Beauty event features new daily beauty steals starting at 12:00 AM CT each day. To ensure you don’t miss out on these limited-time offers, check the Ulta website or app right at midnight Central Time for the latest deals on top beauty brands and must-have products.

How long are Ulta 21 Days of Beauty steals available?

Ulta Beauty's 21 Days of daily deals are available for just one day—ending at 11:59 PM CT. Don’t wait to snag your favorites, as each day’s deals switch over at 12:00 AM CT to the next day's offers. Act fast to take advantage of these limited-time discounts on top beauty brands and must-have products.

How much is shipping for Ulta 21 Days of Beauty?

During Ulta Beauty's 21 Days of Beauty event, shipping is free with a Beauty Steals purchase if you have Platinum or Diamond status, regardless of the order amount. If you don’t have these status levels, you can still enjoy free shipping on orders over $35. Take advantage of these shipping perks to get your favorite beauty products delivered to your door without extra costs!

Is Ulta 21 Days of Beauty in stores or online?

Ulta Beauty's 21 Days of Beauty event is available both in-store and online, including through the Ulta app. You can shop the daily deals in Ulta stores, on the Ulta website, and via the Ulta app. Be sure to check for exclusive offers available only online and through the app for additional savings on top beauty products and must-have items.

Want more hair and skincare content? Olympian Abbey Weitzeil answers swimming beauty questions you've been wondering about.